Blog2023: Travel Where You Want, Not Where Everyone Else Is
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2023: Travel Where You Want, Not Where Everyone Else Is

New year, new goals, and new daydreams of where to go in 2023. But before we talk about what’s to come, let’s take a look at how we got here:

2020: We couldn’t be together inside, so we moved to the great outdoors
2021: We reconnected with the ones we love the most
2022: We made up for lost time with bucket-list trips

2023: This is the year we don’t compromise. This is the year of never-settle-for-normal. We have reprioritized our values, and what we’ve learned is we really just want to reconnect while enhancing our fundamental vacation must-dos: enjoying mouthwatering food, friendcations in inspiring places, taking care of body, mind and soul and discovering the world around us. We’re going to create the new status quo.

Family Travel

The pandemic not only changed the way we travel, it changed us – how we live, our passion and preferences. According to an American Express travel trends report, consumers plan to travel more with family than they did previously. 

  • 79% of respondents agree they are most looking forward to traveling with their family 
  • 76% of respondents state they plan to travel more with family
  • 58% of respondents agree they are more interested in multi-generational family trips than ever before

So gather your clan, your chosen family, your everything, and spend time with them. But don’t stop there. Travel with your family but in a fabulous way in a place you want to be in. Consider our newest hotel-within-a-hotel, Privado. Privado Villas serve as a refined reprieve for everyone in your family. You can take more time to spend with each other when you don't have to worry about any of those frustrating logistics. 

Here are a few of the things that will make your life a little easier when you stay in Privado:

  • Day access to Well & Being Spa (age 18+)
  • Complimentary valet parking
  • Chauffeur service to Scottsdale Quarter/Kierland Commons shopping plazas
  • Bespoke service through Experience Concierge

From the moment we started dreaming about what this exclusive area of the hotel would come to life as, we knew it had to be something guests want and need. From booking to 'bon voyage', our Experience Concierge will be in touch with you to curate the perfect itinerary. Privado's Experience Concierges are here to plan out the smallest details to ensure every trip is inspirational and full of wonder. They have local, on-the-ground contacts who facilitate any last-minute changes.

According to a survey done by The Luminaire, 93 percent of respondents said that ‘enriching cultural experiences’ were their top reason for selecting a hotel. Whether you want to explore like a local, spend your time being pampered, get out and explore or enjoy an activity in the area, our Experience Concierges happily craft the vacation you’re seeking.

Exploring Like a Local

  • 63% DINING OUT
  • 49% SHOPPING


  • 30% SPA
  • 26% READING

Engaging in Physical Activity

  • 27% HIKING
  • 16% BIKING

Attending Cultural Moments

  • 37% MUSEUM

*Data from American Express 2022 Global Travel Trends Report

Wellness is the Priority

Excape, balance and reconnect.

After a year of travelling just for fun, relaxation and reunion, travelers are looking to return their focus to health and wellness. Whatever the reason - whether it be overcoming grief, getting to know ourselves, or simply discovering what our bodies are capable of, we are prioritizing ourselves. And we want mind-bending wellness practices with benefits way beyond checkout.’s ‘Predictions for the Creative Reimagination of Travel in 2023’ states that travelers are seeking to re-center the mind, meditation and mindfulness getaways (44%), while two in five (40%) aim to find peace at a silent retreat and more than two fifths (42%) are keen to go on a health hiatus that focuses on mental health, transformative health or that helps with life milestones.

Well & Being Spa offers a unique fusion of wellness and spa treatments for enlightened relaxation and rejuvenation. Depending on the day of your visit, you can attend complimentary classes such as aerial hammock yoga, wall yoga, TRX and more.


  • Signature Treatments and Services
  • Rooftop Adults-Only Pool
  • Healthy Spa Cuisine Served at the Rooftop Pool or Garden Atrium
  • Newly-Renovated Co-Ed Grotto Waterfall Pool
  • Hot Therapeutic Whirlpool
  • Cold Plunge Pool
  • Eucalyptus Aromatherapy Room
  • Swiss Shower
  • Swedish Dry Sauna
  • Wet Steam Room
  • Fitness Center Access
  • Access to All Fitness Classes at the Resort (Fee May Apply)
  • Private Changing Areas & Locker Storage

Sleep Tourism

With more than half of adults reporting they get less sleep than they need on an average night, according to Princess Cruises, we are putting sleep center stage. We don’t have to choose between mouthwatering foodie destinations or a restful night’s sleep. And interest in sleep tourism has skyrocketed since the pandemic. Take Bryte – an innovative company whose purpose is to give guests the ultimate in sleep comfort and luxury. Their artificial intelligence technology adjusts body support and room temperature of their mattresses to maintain deep sleep.

At the Princess, our Fairmont Gold King Junior Suite is one of only a handful in the world to feature a Bryte Restorative Bed. Even if you’re staying just one night, you’ll feel naturally refreshed and restored. But over subsequent nights, the Restorative Bed continues to finetune settings, like temperature and firmness, tailoring them to maximize sleep quality, including body-restorative deep sleep and mind-restorative REM sleep. And to make it even more personalized, you can also create a portable profile, which saves your preferences for future stays.

Inspired to plan your best-ever vacation this year? Visit our Special Offers page to find a hotel deal just right for you! Or call us directly at 480.585.4848.